Pretz'd
Your New Favorite Stuffed Pretzel.
Branding
Packaging
Know More
Pretz'd is more than just a snack — it’s a reinvention of the classic soft pretzel, brought to life with bold flavors, perfect textures, and a sense of fun. From its warm, chewy dough to its creative twists, Pretz'd brings indulgence to every moment, whether you’re enjoying it on your own or sharing it with others. With a focus on quality and flavor, Pretz'd turns every bite into something exciting, satisfying, and unforgettable.®
Your New Favorite Pretzel
Pretz'd isn’t just another snack — it’s the pretzel reimagined, making every bite your new favorite. With fresh, high-quality ingredients, bold flavors, and that perfect chewy texture, Pretz'd turns the classic pretzel into an unforgettable experience. Whether you're grabbing a quick snack or treating yourself, Pretz'd is here to be the pretzel you can’t resist, every time.
Problem
Problem
Despite the popularity of snack foods, soft pretzels often feel like an afterthought — too basic or mass-produced to satisfy a craving for something indulgent and fun.
While snacks are an essential part of our lives, most options are either too unhealthy, too bland, or simply lack the excitement of a true indulgence. Soft pretzels have been overlooked, with many versions falling short of the warm, fresh, and flavorful experience we all crave. Pretz'd changes that by delivering a soft, flavorful pretzel that's as delicious and memorable as it is fun, bringing the classic snack into the modern spotlight.
Solution
Solution
Pretz'd elevates the humble soft pretzel into a crave-worthy snack with bold flavors, perfect textures, and a fun, modern twist.
Pretz'd is the soft pretzel reimagined for the modern snacker. We’ve perfected the balance of chewy, warm dough with innovative flavors that transform every bite into an experience. With every twist, Pretz'd brings a new level of satisfaction to snack time, making it more exciting and indulgent than ever before. Whether you’re enjoying it as a quick snack or a shared treat, Pretz'd delivers unbeatable flavor and quality in every bite.
Values
Values
Craftsmanship. Innovation. Indulgence. Community.
At Pretz'd, we take pride in creating every pretzel with care and attention to detail. Each batch is crafted with premium ingredients to ensure a perfect balance of chewiness, flavor, and warmth. We’re committed to delivering the highest-quality soft pretzels — ones that stand out and make an impact.
We believe that classic snacks can always be made better. That’s why Pretz'd isn’t just about tradition; it’s about pushing the boundaries of flavor. We take the familiar soft pretzel and give it new life with creative twists, offering bold, unexpected flavors that make every bite exciting.
Pretz'd is all about treating yourself. Life is full of moments worth celebrating, and our pretzels are the perfect way to indulge in those moments. We believe in the joy of enjoying something delicious without guilt — because every bite of Pretz'd is a little celebration in itself.
Pretz'd is a snack for sharing, for connecting, and for enjoying with friends and family. We believe in creating experiences that bring people together, whether it's over a warm, fresh pretzel or as part of a larger celebration. Our goal is to make every bite a moment worth savoring.
More Works
(HMD®)
©2025
More Works
(HMD®)
©2025
Pretz'd
Your New Favorite Stuffed Pretzel.
Branding
Packaging
Know More
Pretz'd is more than just a snack — it’s a reinvention of the classic soft pretzel, brought to life with bold flavors, perfect textures, and a sense of fun. From its warm, chewy dough to its creative twists, Pretz'd brings indulgence to every moment, whether you’re enjoying it on your own or sharing it with others. With a focus on quality and flavor, Pretz'd turns every bite into something exciting, satisfying, and unforgettable.®
Your New Favorite Pretzel
Pretz'd isn’t just another snack — it’s the pretzel reimagined, making every bite your new favorite. With fresh, high-quality ingredients, bold flavors, and that perfect chewy texture, Pretz'd turns the classic pretzel into an unforgettable experience. Whether you're grabbing a quick snack or treating yourself, Pretz'd is here to be the pretzel you can’t resist, every time.
Problem
Despite the popularity of snack foods, soft pretzels often feel like an afterthought — too basic or mass-produced to satisfy a craving for something indulgent and fun.
While snacks are an essential part of our lives, most options are either too unhealthy, too bland, or simply lack the excitement of a true indulgence. Soft pretzels have been overlooked, with many versions falling short of the warm, fresh, and flavorful experience we all crave. Pretz'd changes that by delivering a soft, flavorful pretzel that's as delicious and memorable as it is fun, bringing the classic snack into the modern spotlight.
Solution
Pretz'd elevates the humble soft pretzel into a crave-worthy snack with bold flavors, perfect textures, and a fun, modern twist.
Pretz'd is the soft pretzel reimagined for the modern snacker. We’ve perfected the balance of chewy, warm dough with innovative flavors that transform every bite into an experience. With every twist, Pretz'd brings a new level of satisfaction to snack time, making it more exciting and indulgent than ever before. Whether you’re enjoying it as a quick snack or a shared treat, Pretz'd delivers unbeatable flavor and quality in every bite.
Values
Craftsmanship. Innovation. Indulgence. Community.
At Pretz'd, we take pride in creating every pretzel with care and attention to detail. Each batch is crafted with premium ingredients to ensure a perfect balance of chewiness, flavor, and warmth. We’re committed to delivering the highest-quality soft pretzels — ones that stand out and make an impact.
We believe that classic snacks can always be made better. That’s why Pretz'd isn’t just about tradition; it’s about pushing the boundaries of flavor. We take the familiar soft pretzel and give it new life with creative twists, offering bold, unexpected flavors that make every bite exciting.
Pretz'd is all about treating yourself. Life is full of moments worth celebrating, and our pretzels are the perfect way to indulge in those moments. We believe in the joy of enjoying something delicious without guilt — because every bite of Pretz'd is a little celebration in itself.
Pretz'd is a snack for sharing, for connecting, and for enjoying with friends and family. We believe in creating experiences that bring people together, whether it's over a warm, fresh pretzel or as part of a larger celebration. Our goal is to make every bite a moment worth savoring.
More Works
(HMD®)
©2025
Pretz'd
Your New Favorite Stuffed Pretzel.
Branding
Packaging
Know More
Pretz'd is more than just a snack — it’s a reinvention of the classic soft pretzel, brought to life with bold flavors, perfect textures, and a sense of fun. From its warm, chewy dough to its creative twists, Pretz'd brings indulgence to every moment, whether you’re enjoying it on your own or sharing it with others. With a focus on quality and flavor, Pretz'd turns every bite into something exciting, satisfying, and unforgettable.®
Your New Favorite Pretzel
Pretz'd isn’t just another snack — it’s the pretzel reimagined, making every bite your new favorite. With fresh, high-quality ingredients, bold flavors, and that perfect chewy texture, Pretz'd turns the classic pretzel into an unforgettable experience. Whether you're grabbing a quick snack or treating yourself, Pretz'd is here to be the pretzel you can’t resist, every time.
Problem
Despite the popularity of snack foods, soft pretzels often feel like an afterthought — too basic or mass-produced to satisfy a craving for something indulgent and fun.
While snacks are an essential part of our lives, most options are either too unhealthy, too bland, or simply lack the excitement of a true indulgence. Soft pretzels have been overlooked, with many versions falling short of the warm, fresh, and flavorful experience we all crave. Pretz'd changes that by delivering a soft, flavorful pretzel that's as delicious and memorable as it is fun, bringing the classic snack into the modern spotlight.
Solution
Pretz'd elevates the humble soft pretzel into a crave-worthy snack with bold flavors, perfect textures, and a fun, modern twist.
Pretz'd is the soft pretzel reimagined for the modern snacker. We’ve perfected the balance of chewy, warm dough with innovative flavors that transform every bite into an experience. With every twist, Pretz'd brings a new level of satisfaction to snack time, making it more exciting and indulgent than ever before. Whether you’re enjoying it as a quick snack or a shared treat, Pretz'd delivers unbeatable flavor and quality in every bite.
Values
Craftsmanship. Innovation. Indulgence. Community.
At Pretz'd, we take pride in creating every pretzel with care and attention to detail. Each batch is crafted with premium ingredients to ensure a perfect balance of chewiness, flavor, and warmth. We’re committed to delivering the highest-quality soft pretzels — ones that stand out and make an impact.
We believe that classic snacks can always be made better. That’s why Pretz'd isn’t just about tradition; it’s about pushing the boundaries of flavor. We take the familiar soft pretzel and give it new life with creative twists, offering bold, unexpected flavors that make every bite exciting.
Pretz'd is all about treating yourself. Life is full of moments worth celebrating, and our pretzels are the perfect way to indulge in those moments. We believe in the joy of enjoying something delicious without guilt — because every bite of Pretz'd is a little celebration in itself.
Pretz'd is a snack for sharing, for connecting, and for enjoying with friends and family. We believe in creating experiences that bring people together, whether it's over a warm, fresh pretzel or as part of a larger celebration. Our goal is to make every bite a moment worth savoring.
More Works
©2025